Remember Rob Rhinehart? I’m sure you do because it’s hard to forget about a guy existing solely on vitamin puke. A few months ago we wrote about Soylent, an incredibly nutritious “food replacement” smoothie that Rob, a 24-year-old engineer, had been making and consuming as his only food source for almost five weeks. On one hand, it did look a bit like semen—but on the other, Rob claimed that by drinking it every day he’d never have to eat again. Given that starvation is a fairly major problem in the world at the moment and the planet’s population will likely surpass 9 billion by 2050, Rob’s invention seems like an important one.
Since we last talked to him, Rob and Soylent have become famous. His project has been derided as “dangerous,” “ludicrous,” and “a red flag for a potential eating disorder” by nutrition experts. Fortunately for Rob, the supporters of Soylent have been generous: a crowdfunding project for his fancy health goo raised almost $800,000 in under 30 days. Now Rob is the CEO ofthe Soylent Corporation; his hobby has officially turned into a career. His management team might look like the kind of technically minded nerds who’d want to consume most of their meals in the form of a beige, odorless powder mix, but they’re also the potential forefathers of a famine cure.
With over $1 million in preorders already received for Soylent worldwide, it seems like this stuff is going to stick around. I caught up with Rob to ask how it’s all going for Soylent—which some are already calling “the future of food.”
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